BLUE
JC
Jo Cutler
@drjocutler.bsky.social
Wellcome Trust Early Career Research Fellow @thechbh.bsky.social, University of Birmingham tinyurl.com/Helpful-Brain Prosocial decisions, kindness, charity, neuroscience, modelling, ageing
159 followers193 following23 posts
JCdrjocutler.bsky.social

Thanks to all the co-authors across @sdnl.bsky.social@msnlab.bsky.social@thechbh.bsky.social@scanunit.bsky.social & others not on Bluesky (as far as I know!)

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JCdrjocutler.bsky.social

Finally, we found people who believe climate change is man-made and support policies to protect the planet had higher pro-environmental motivation specifically. People lower in trait apathy and who rated the task as less effortful were more likely to help both causes.

Graphs show the correlations described in the post between motivation for food and climate with belief, policy support, apathy, subjective effort
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JCdrjocutler.bsky.social

Using computational modelling we showed that these effective interventions changed how rewards 💰 for the climate 🌍 (vs. food charity) were devalued by effort 💪. This was independent of how noisy participants' choices were 🤔

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JCdrjocutler.bsky.social

Two interventions robustly decreased the preference to help food over climate, across measures and analyses. These interventions: - decreased psychological distance to the negative effects of climate change - used system justification theory to promote pro-environmental action

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JCdrjocutler.bsky.social

People were more willing to exert effort when: 💪 the effort required was 🔽 💰 the reward available was 🔼 In the control group without intervention, motivation was higher to provide food than mitigate climate change 🌍 ➡️ Interventions that promote climate motivation are key

Graphs showing higher willingness to work with lower effort, higher reward, and for food vs. climate in the control group
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JCdrjocutler.bsky.social

3,055 ppts from 6 countries did our new online Pro-Environmental Effort Task ✨ the PEET ✨ On each trial they choose between rest or work: exerting effort by clicking boxes to earn more credits 💪 Credits were donations to a climate charity 🌍 or matched control food charity

Diagram of experimental task where participants choose between resting for 3 credits or working by clicking boxes to earn more credits for a climate charity or food charity
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JC
Jo Cutler
@drjocutler.bsky.social
Wellcome Trust Early Career Research Fellow @thechbh.bsky.social, University of Birmingham tinyurl.com/Helpful-Brain Prosocial decisions, kindness, charity, neuroscience, modelling, ageing
159 followers193 following23 posts