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Nieman Lab
@niemanlab.org
We are the Nieman Journalism Lab, part of the Nieman Foundation at Harvard. We're trying to figure out the future of news.
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“What we’re trying to solve for is not necessarily a business model problem. We’re trying to solve for an ownership incentive problem, which, in many ways, is the biggest challenge that local news faces.”

The National Trust for Local News keeps buying local newspapers. Here’s what they’ve learned.
The National Trust for Local News keeps buying local newspapers. Here’s what they’ve learned.

"What we're trying to solve for is not necessarily a business model problem. We're trying to solve for an ownership incentive problem."

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Danish membership publication Zetland is lending its tech support, guidance, and playbook to Uusi Juttu to get the publication off the ground in Finland.

With help from Denmark’s Zetland, Finland will get a member-supported news outlet in 2025
With help from Denmark’s Zetland, Finland will get a member-supported news outlet in 2025

"It feels more like a partner and a support than Zetland coming to the Finnish market."

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Stories with inflammatory and hyperbolic headlines don’t seem to perform well in Discover. Google itself recommends that, to maximize their chances of appearing in Discover, publishers “use page titles that capture the essence of the content, but in a non-clickbait fashion.”

Google Discover is sending U.S. news publishers much more traffic. (Social? Still falling.)
Google Discover is sending U.S. news publishers much more traffic. (Social? Still falling.)

Traffic from Google Discover now exceeds traffic from Google Search for some publishers, but what works there is a bit of a guessing game.

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NL
Nieman Lab
@niemanlab.org
We are the Nieman Journalism Lab, part of the Nieman Foundation at Harvard. We're trying to figure out the future of news.
6.3k followers577 following171 posts