like part of me feels like I should just keep messing around until I get something I like style wise. (a good portion of the video game is art direction and if I can express that through the website people will be more sold on the video game. at least that's what my brain is kind of telling me.) >.<

ah jeez... I am just going to go in with the style. I'm already this deep in now. might as well keep going forward with it even if it's more work. you can't really market the game as well without the style/art direction and indie games are a lot of marketing to sell a unique style, idea or mechanic.