One example. see half way down on dnc consultants. www.bbc.com/news/article...

How Kamala Harris's 'weird and free' messaging is striking through

Some political experts say calling Trump “weird” effectively repackages President Biden’s “threat to democracy” theme with a light touch.

Well, that article is from August and to expect the messaging not to change and evolve over time is silly. I do think bringing back weird is good framing but I still don’t see this as Hillary 2.0