'How did we get to the point where women designing a women’s health campaign in 2023 can reinvent the wheel of 1970s sexism without apparently seeing a problem?' 1/

Don’t keep ’em crossed: how not to get ahead in advertising

The photograph below, taken at Manchester Piccadilly station earlier this month, shows an installation commissioned by North West Cancer Research to encourage more women to get screened for cervical c...

'While there are many things to object to about this installation, the thing I found so shocking ... was that injunction “don’t keep ’em crossed”. It’s offensive because the crossing & uncrossing of a woman’s legs is a well-worn metaphor for sexual continence or incontinence. 2/2

So fucking crass ... "Don't fear your smear" ... Fuck right off