Great to see dynamic pricing getting a bit of scrutiny in the press today, thanks Oasis. American Prospect had some great coverage of dynamic pricing and individualised pricing, which is equally vile, a couple of months ago. prospect.org/economy/2024...prospect.org/economy/2024...)

The Urge to Surge

Businesses are hiking prices to take advantage of consumers. They learned it from Uber.

Coke tried that with vending machines and hot weather. Same sort of hit that confectionery suppliers reputation getting trashed for product shrinkage. Coco Cola learnt; those who don’t study history are doomed to repeat it