A debate I keep having with myself is about my audience, because the extent of storytelling depends on that. If writing for technical folk on a technical topic, much less storytelling. If writing for a non-technical audience, I will need more.

But I want to write a little bit for both. I want to write stories that would inspire how a technical person could sell the methodological framework my book is about to non-technical executives. But of course they are busy people. Ultimately, I’m probably wasting my time either way lol.