So, find ways to create community around biking, because the social factors are more important than the infrastructural. When advocating for infrastructure, choose battles worth fighting; there can be important pieces that make a difference, but a lot of it is meh.

Ok, well agree with some of that and disagree with some. There's definitely social aspect which is if you see your friends and colleagues biking, it enters your Overton window. My neighbor started biking downtown for work recently in part because she saw my partner doing it every day.