According to Dearest Husband, the Coors cooperation made Zima by carbon filtering Coors Light until it's clear, sweetening it, and adding lemon lime flavoring. The great experiment begins

So apparently Zima is still sold in Japan? You must plan a trip to obtain a benchmark sample. You need to take this all the way.

This reminds me of the time my friend me the VP of Marketing for Miller/Coors. He offered him a Zima to try, and my friends reply was, just hit me with the bottle, it produces near the same effect, and tastes better.

Bookmarking in the interest of science. 📌

Did filtering it reduce the nasty Coors Light hangover?

Neither of us have ever had real Zima, fyi

And people drink it?