On the snack side of things, the cookie crumbs are made to resemble the flaky skin of an animal with mange, but pokemonized so the animal isn't suffering, lmao. The line is also based on Coyote Droppings, which are caramelized Cheetos

The cinnamon dust idea is a pun on the color often called "Cinnamon Coyote" as well as brown AKA cinnamon colored Coyotes