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CARI
@cari.institute
The Consumer Aesthetics Research Institute is dedicated to postmodern analysis of aesthetic trends in graphic design. cari.institute
50 followers3 following16 posts
Ccari.institute

Humanscale (1974-1981), by Henry Dreyfuss Associates, a supergraphic guide to designing for humans. Photos (of reproduction) from humanscalemanual.com

Stacked covers of the Humanscale series. Each cover features a stylized vector outline of a person wrapped in colored stripes.
Hands holding a reference card from the guide, a diagram of a wheelchair user's proportions and measurements printed in black and white on a bright orange background at maximum density.
Closeup of a page showing average measurements of a human body, with graphics and text in white on red.
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C
CARI
@cari.institute
The Consumer Aesthetics Research Institute is dedicated to postmodern analysis of aesthetic trends in graphic design. cari.institute
50 followers3 following16 posts
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