they've done a *lot* of criticising the Tories - they've done less signalling of their own direction - but bear in mind that stuff like higher public sector pay, Darzi, renters' rights, scrapping Rwanda, and imminently workers' rights haven't decisively "landed" - because little does.

Yeah but they're not using it to signal direction which is a big reason of why it doesn't land. E.g. why do Darzi without offering any signals at all on what you're going to do about it?Yeah but they're not using it to signal direction which is a big reason of why it doesn't land. E.g. why do Darzi without offering any signals at all on what you're going to do about it?

In all honesty what lands most with the actual voting public is when things change. Back in the New Labour years people could tell that public services were improving by 2001 as they were and as so many were actual building sites for a while. Comms matters but isn't the be all and end all.

Few voters are ever enthusiastic about a government in power, and people are wearier and more cynical now than ever before - unless you can direct a Rishi Sunak hose of money at voters' pockets, there are limits to what you can do that will immediately cut through