“Advertiser exodus from X gathers pace...Musk’s…behaviour…has fuelled a backlash from advertisers who have cut back or stopped running promotions…marketers’ trust in ads on X continues to decrease, from 22% in 2022 to 12% this year.” #FindMeOnBlueSkywww.theguardian.com/media/articl...

Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’

Annual survey highlights growing concern about platform content and trust in information disseminated

The quicker mainstream advertisers pull the plug the better. What will be left will be so transparently obnoxious that the platform will surely shrink, and hopefully force M*sk to either reinstate proper hate speech/incitement controls or sell up.

Good, the sooner governments from around the world alongside media organisations leave too the quicker Twitter dies.