new office backdrop reveal of historic Rural Electrification Administration prints

I have the red/blue ones in my (EEOB) office too! So great. Want to see the big Lester Beall originals, which are apparently in the MOMA collection.

Appropriate, since historians argue those posters were initially designed to be a backdrop for REA presentations doi.org/10.1080/0734...

Poster power: rural electrification, visualization, and legibility in the United States

This article examines graphic visualization and visuality in Lester Beall’s 1937 series of posters for the United States Rural Electrification Administration. The posters are commonly thought of as...

Those are lovely! I grew up fascinated by an old water mill run by a historical group and used to listen to stories they'd tell about how the mill installed a second turbine to run the area's first public generator and it shut down every night when the operator went home back then.

love 'em! what does the bottom left poster say?