The complaints about "marketed to men" always rang false to me, because the data we have suggests that it's generally not men doing the shopping for shampoo, soap, etc. And when it is men buying that stuff, it's generally teens/20s men. They're marketing to housewives and kids.

(this is where I admit that I do buy some "for men" products because I genuinely dislike most floral or "neutral" scents...)