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Dr Amy Burge
@dramyburge.bsky.social
Associate Professor of popular fiction. Romance specialist. Managing Editor of the Journal of Popular Romance Studies. Network Lead for Muslim Women's Popular Fiction project. She/her.
109 followers40 following26 posts
DAdramyburge.bsky.social

Great article! If you're collecting info on more ethical academic journals, the independent Journal of Popular Romance Studies @jprstudies.bsky.socialwww.jprstudies.org

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DAdramyburge.bsky.social

More adventures in book cover research! Here we have the blue US cover (Avon) and pink UK cover (Piatkus) of Olivia Dade's Spoiler Alert (2020). Published at the same time, but only the US cover features a clinch! Suggests changes happened earlier in the UK as @jackiebarbosa.bsky.social noted.

Avon cover of Spoiler Alert by Olivia Dade, an illustrated couple embrace against a blue background
Piatkus cover of Spoiler Alert, Olivia Dade, pink background, two illustrated figures (man and woman) sit with laptops on their knee, one at the bottom left, the other at top right.
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Reposted by Dr Amy Burge
JMjodimca.bsky.social

If you're in Australia - there's a big piece on the 50th anniversary of Mills & Boon publishing here in the latest print issue of the Australian Women's Weekly (feat. quite a lot of comments from me). #Romancelandia

A double magazine page spread. On the left, the headline says Romance For The Ages. There are three classic Mills & Book covers scattered amid the text.
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DAdramyburge.bsky.social

This is a good point, and it does seem to be happening, looking at various reviews online.

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DAdramyburge.bsky.social

This is absolutely true, there are so many examples (from years ago too) of historicals having single character covers. Some Mills & Boon contemporary titles post 2010 did this too.

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DAdramyburge.bsky.social

I believe YA Is generally targeted at readers aged 12-18.

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DAdramyburge.bsky.social

This might also be a UK/US difference as high school starts at age 11 in the UK, there's no equivalent of middle school (so 14 is not a particularly pivotal age here).

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DAdramyburge.bsky.social

It's the lower end but 13 could still be YA, to be fair. @amandaallenphd.bsky.social is the expert on YA, but I believe it would also depend on the tone and subject matter as well, as to whether it was children's or YA.

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DAdramyburge.bsky.social

It's possible, for sure. I definitely think publishers are explicitly targeting a wider romance-reading market with cartoon covers (from YA through New Adult - @jodimca.bsky.social may have thoughts on this - to adult) and the use of similar covers across the board maximises market reach.

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Dr Amy Burge
@dramyburge.bsky.social
Associate Professor of popular fiction. Romance specialist. Managing Editor of the Journal of Popular Romance Studies. Network Lead for Muslim Women's Popular Fiction project. She/her.
109 followers40 following26 posts