I'm a fan of the YouTube channel. Haven't listened to the podcast before. Downloaded this one to hear what you said about Nucleum. And you opened with a letter about the "demo teach." And that's something that I have so many opinions about that I ended up writing a paper about it.

I'm going to read this, because it looks interesting and talks Personas, but popping my UX hat on for a moment I am curious as to what testing could be done on variants of rule books and rules writing styles. Something that gave numbers about if a player retained more knowledge from style A than B.

I recognize that a convention demo is designed to sell the game. I remember the Myth fiasco. I want to focus on the question, "Why did we focus so much on winning the first game?" What does that question have to do with learning the rules?