I have to be honest for the outsiders like me maybe this is something I would want but when experts talk about federation and decentralization I just simple do not understand the conversation. And I have tried to. There's a comms issue here for normies.

The average non-tech person is not seeing these words and grokking what the end goal is.

It really isn’t a meaningful conversation for normies. The TL;DR is that it’s the difference between email where you can use different apps like Outlook & Apple Mail and different services like Gmail to communicate versus Snapchat/WhatsApp where everything is in a single app controlled by a company