Do you have an example of what you are expecting? I remember the hype around Windows 95, yeah old, and haven’t seen similar hype from Microsoft around the OS since.

Hard to give concrete examples but just a bit more of the old showbiz razzmatazz! So, for most my adult life my day job has been PR & marketing for record labels, and (in an ideal world/ when it all goes to plan) we have super focused campaigns that build up to a release where we’ll…