I reposted this article recently too, because this whole "self-brand" thing has been hounding me since I finished graphic design school about 16 years ago, and it's followed me as I tried streaming, and am now starting my business. I hate it :(

“I think that millennials and Gen Xers really feel like sellouts. It’s not what they imagined their career to look like. It inherently feels wrong with their value system.” <--- that last sentence for me. It feels wrong to scream and shout LOOK AT ME AND THE SHIT I'M SELLING AND DOING LOOK AT ME