The story is on an NIL merchandise company thriving with a crazy concept: Giving more money to athletes through a progressive revenue-sharing model. Licensing, I've learned, is convoluted but pretty critical to ... a lot of things in college sports. www.washingtonpost.com/sports/2024/...

So if you're curious about more of what I learned while reporting, I'd be happy to answer questions/break it down further/recount the very long drives from Chicago to Urbana and back. And if not, please just click the link and tell all your friends to, too.