As the father of an ADHD child and retired army NCO, it took a long time to learn the memory of a smart person could be that way. At one point I said "you can to remember things that are important to you. You never forget your phone." Didn't realize that, for them, it's a dopamine delivery system.

Great insight. It’s not about what’s important to us, consciously - it’s about what’s important to our neurotransmitters, which often have very different priorities. Motivation works similarly.