I try to be openminded about new stuff, and I've definitely come around on some things I started off skeptical of, but I still haaaaaaate the shift towards lumping all art and media together and calling it all "content."
We just need some vertical integration on this content to turn it into an evergreen IP.
They do this in advertising. Some of what we make is genuinely a consumable product—imagery or video meant to be taken and discarded rapidly. But the term is used so broadly, so often, that it cheapens the fact we’ve got accomplished artists and authors making “content.”
By extension, “creators” are just creatures who excrete video and audio in a feed lot.
It’s IP, consumer human.
Oh gods yeah, I'll fight against that one forever...
Yes. Bc that implies that all of it is just a commodity for sale.
Radicalized by reading the sentence "famous content creator Martin Scorcese"Radicalized by reading the sentence "famous content creator Martin Scorcese"
I don't think "content" is anything to be open-minded about. It's a corporate jargon metadata word used to capitalize social media. No actual creative would use that word.
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