This report combines my interest in museum operations, the power of social media, anecdotes from senior staff about employees exchanging friendship bracelets with Swifties and what the city of Vienna gained from all those waived entry fees: www.artnews.com/art-news/new...

Thousands of Taylor Swift Fans Flood Museums In Vienna After Concerts Cancelled Due to Security Threats

More than 20,000 Swifties visited The Albertina art museum over four days after the singer's three concerts were cancelled.

This was such a great piece, Karen!!

I love that this happened and you wrote the article about it!

The museums (if they'd had enough time) should have made museum-branded friendship bracelets and enouraged FOH workers to exchange them with visitors. Have staff show them with stories on social media. Marketing magic!

This article is awesome Karen!! 💗