Those bloodshot eyes look like he’s been crying.

The USWNT is over-coached. Trying too hard to be perfect, thinking too much. Not enough flow, not enough playing.

Twitter’s issue has long been the lack of a performance marketing business. They now have the dropping user numbers, and the issue you explained, impacting brand sales. She’s a heavy hitter but this feels like trying to catch a falling knife.

The sports accounts migrating over will be a big plus.