I love Allbirds and what they’re trying to do in the fashion space, but the regenerative wool claims are likely based on some flimsy accounting. @metaomicsnerd.bsky.socialwww.fastcompany.com/91185280/all...
Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims.
www.discoverzq.com/zqrx@waiterich.bsky.social, how does one account for the benefits of restoring a degraded landscape, but it still being far from the carbon store it would naturally be? I imagine New Zealand was once completely forested before livestock grazing took over.
ZQRX (ZQ Regenerative Index) is a new Regenerative Wool collaborative action platform for people, businesses and organisations that adapt, take action, never stop learning and keep going until they ge...