Not the world's biggest fan of Tim Snyder's works, but this "rule" from his book On Tyranny is spot on and we see it everywhere around us as institutions fall over themselves to conform to the bullshit the Tories are slinging at them (cf Universities; UKRI; etc):

Fucking this right here fr

please read the rest of that toilet paper tear out rag and tell me if you think it's written in such a way that the maximal number of Americans on both sides of the debate would have some words to buy and chew on. This segment leads the American mind to think of communism, not conservatives

He would know.