So that's the message of the "building permission" push: "Doing the moral thing is not abandoning your Republican values even if it means abandoning Dear Republican Leader, because Republican values were always about doing the moral thing. You're no less Republican for voting Democratic this time."

And if you scoff at that message, that's fine. It's not for you. Politics is about convincing people by bringing the message to where they are. Eight years of telling people who are just voting the way their grandpa did that they're trash for doing it hasn't won them over. But this message might.