Another narrative shift for Starmer and the government at PMQs. Less talk of the past. Relentless positivity. Talking about "investment pouring in", things already improving etc. One of the big problems of the govt so far is it hasn't stuck to any one framing. Let's see if this one lasts.

Maybe Labour's thinking was that an improved economy would provide more wiggle room.

They definitely need to get better at communicating, Labour have been terrible at this so far and delaying the budget until the very end of October was a huge mistake.

A bigger problem might be they haven't stuck to their promises & to Labour voters' values. Fuck your inside Westminster "framing"

Has our media ecosystem created weathervane government? Getting live feedback of how X resonates so changing to Y and not sticking to anything long enough for the impact to actually take effect.