ZYN in the UK: You can buy it online from Sainsbury, at £6.50/can, but not Tesco* $HAYPP headline price is £2.99/can, but at 10 at a time But you can buy 1 for £6.99 with VEEV NB. $SBRY in-store products display gives more prominence to $PM; $TSCO to $BATS * may differ locally

Prices as displayed; exclude delivery costs (if any) It's technically legal to sell pouches to children in UK $SBRY Retail is a ~6.5% EBITDA margin business (FY24) (EBIT margin ~3%) $HAYPP EBITDA margin is 0.7% in Growth Markets (incl. UK), 8.6% in Core Markets (Nordic) (24H1)