Worth noting that the political left were among the 1st to pull the brand-safety lever. The #StopBeck#StopRush Twitter trends specifically brought pressure on Limbaugh's & Glenn B's advertisers 10-12 years ago, quite successfully in getting GB off Fox and into self-publishing. 1/

(I supported both actively.) That genie+fine analytics & syndication made brands hyper-aware of context & able to act on it. They can cut against any "controversial" context that may surround an ad, not just that we dislike. How does a publisher do brave work that sponsors want to appear with? 2/x