If you're not familiar: reflexivity is ‘the process of engaging in self-reflection about who we are as researchers, how our subjectivities and biases guide and inform the research process’, and being upfront about that (with ourselves and in the paper)...

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It is an absolutely fundamental aspect of qualitative research, and I think the unspoken assumption is that it's not needed or relevant in quant research. As this paper shows: not true! All research approaches would benefit from more researcher reflexivity