Guys, we did it! Almost all advertisers consider creator content to be “premium”! Ambiguous? You bet! Let’s break down the deets on how creators are commanding the ad space. 1/? 🧵

Creators and their content are becoming increasingly popular among advertisers, with 92% considering it to be "premium". Now that’s what I’m talkin’ about, baby! Almost half of advertisers put budgets towards content from creators, and 44% plan to increase their creator ad spending in 2024.