This. Study after study indicates that personal narrative counts more than data does on emotionally contagious issues; lots of extremely tame depictions of gays on broadcast TV did more for US gay marriage rights than any bar graph. Ferrell isn’t a regular guy, but he is an *avatar* for those guys.

Ferrell isn’t a regular guy, but Ferrell IS a regular guyᵀᴹ!

So true! It’s the story that we identify with that can change minds and hearts…

I was shocked how fast that change happened.