I get trying to build something around local, celebrity, sports, real estate and folding in crime or other salacious stuff. But "house sells for double the county's median" is pretty damn weak.

“Pryor’s sale of Penn Township home worth 103.25 Big Macs” “Pryor sells home, not enough to cover Trump half-billion fine” “Terrelle Pryor home sale has no connection at all to Taylor Swift, none” SEO is easy!