What motivates climate denial - from this new survey of 4,000 U.S. adults - is not that one has a high impact habit & denying climate helps keep this It’s instead group identity & social norms driving it. Changing or weakening these is key to change. www.nature.com/articles/s41...

A representative survey experiment of motivated climate change denial - Nature Climate Change

The desire to justify carbon-emitting behaviours could influence people’s climate change beliefs due to motivated cognition. Based on a pre-registered survey experiment in the United States, the stu...