Ah, the hubris of GMTV in this pre-launch press release. They're not worried by Sky or Channel 4 and they don't think they overbid for their franchise. Well, their ratings would be trounced by Big Breakfast and they begged Ofcom to cut that £34.6m cost to lower than TV-am's bid - which they got.

TLtvlive.bsky.socialOct 9, 2024 9:28am

NEW The London Television Centre had to find room for a new arrival a year ago in the shape of GMTV. (1992) https://plus.tvlive.site/breakfast-crew-pledges-to-keep-faith-with-viewers/

Ofcom didn't exist though?