I think there is also the question can a super niche item like this justify the spending on r&d, marketing, and continuous development. If we give it an assumed margin of 100 bucks, with 10% penetration in a 100M playerbase, will the 1B being made by it be enough.

I just put 100 there for exaggeration. Realistically I expect it to be 20-30 bucks a pro console.