Getting involved, Disney, Star Wars and other rbig name franchises. So, really he's equating it's success to the fact that corporations are marketing in a video game and that this is what players want? Mans outta touch...

Surely that's just resting on other peoples success and saying "I did this".

Exactly! Also it's a Live Service game, and people basically have time for one of those. Which means any others competing either a) fail or b) take away from his.