Everybody knew (and has hopefully extricated themselves from) a really shitty liar, who was convinced he was a great liar because he thought he was smarter than everyone else and nobody wanted to deal with him. Now give that guy infinite money and the most annoying party drugs.

For a good half decade he got away with constantly lying to the media. They would just print whatever he said as a headline. Some still do to an extent, but the major outlets have sort of wised up. Compare buy in to Hyperloop hype vs Grok which no one cares about.