"Did my own research"-guess what we found?! People that don't care about you and want to divide communities will push cheap, lazy lies about vaccines, then scream misinformation is fake. Solutions: Build trust. Engage real concerns. Keep debates public. www.bmj.com/content/384/...

Behavioural interventions to reduce vaccine hesitancy driven by misinformation on social media

### Key messages Vaccine misinformation on social media has strong effects on behaviour, and the evidence base for interventions to reduce these effects is limited, but better approaches to evidence ...