I know I’m a stuck record on this, but neither Labour nor the Conservatives have adjusted to the fact the Guardian is becoming the Mail (doesn’t matter if you don’t like its politics, you have to have a strategy to communicate via it).
If becoming The Mail means influencing BBC news coverage by force of its front page alone then I think The Guardian, as much as I love it, has a fair way to go.
Should they care about what’s on the comment pages (of either)? In that it feels easier to work with reporters / leader writers but Westminster/socials like to share mad stuff on comment pages
There are so many reasons why they should pick James Cleverly, but “the year is 2029. The biggest political media outlets in the UK are the BBC and the Guardian”. You think that’s a good time to be running Bob Badenoch to be PM?
In what way have Labour not adjusted to it?In what way have Labour not adjusted to it?
Wow - The Sun and The Mail have collapsed - just like the Tory party.
What classes someone as in the audience here? do you have to actually seek it out or just that you have seen something from their site? Does someone have to be a regular visitor to the site to be counted? or if you see something shared online is that enpough?
Yeh, I noticed that the batshit is being flung much more often.. is nothing sacred..
The Guardian is just a very nice laid website also, makes browsing the news a lot easier
I'm still wrapping my head around the "why" of the Guardian becoming the UK's biggest paper but I'm not sure that it tracks the Tories will need a communications strategy that tries to communicate via it because so much of the current Tory brand is "hating Guardian readers."
Although contingent on the percentage of their electorate reading the Guardian - which itself points to the more immediate issue of their narrowing appeal.