lots of stuff is popular but low salience. giving everybody a coupon to go bowling once a year would be popular but meaningless

Hold up hold up hold up- what if it was glow-in-the-dark cosmic bowling?

"would you like a pony?" yes in theory, no in practice

We have techniques to look into prioritization such as conjoint analysis but they are more expensive/time-consuming to administer and analyze.

>Ahem< And where, good sir, do I sign up for this coupon you speak of?