We're going to have months of the Reform-adjacent screaming about the Nanny State and Woke even if this* doesn't happen, aren't we?

British beer drinkers, face the truth: a pint is too big, a half is too small – all hail the two-thirds measure | Elle Hunt

Millions have always known it and now scientists agree that for health and pleasure, less is more, says freelance journalist Elle Hunt

Well a centimetre is too small. I hope in Europe they hail the inch 😉

I can see a lot of sense in this, so you’re right that the anti-woke brigade will go nuts about it, even if there are little crowns on the new-sized glasses. At least this time they won’t be able to blame the EU. I personally find a 500ml bottle a bit ‘big’, a 275ml bottle seems a bit ‘small’, fwiw.

The most infuriating thing here is that this is almost exact 3/4 of a pint, not "just over 2/3".

It’ll keep the twats busy tho?