This is a great story from Rebecca Jennings at Vox on something I go back and forth on: How much of a social media self-promotion is actually necessary? www.vox.com/culture/2024...

Everybody has to self-promote now. Nobody wants to.

So you want to be an artist. Do you have to start a TikTok?

… and if publishers demand you have a large following, and you HAVE a large following… whaaaat do you need the publishers for? Why not cut out the middleman?