I love the archaeology of discovering the history hiding in plain sight in old idioms! Eg, “when it rains, it pours” being a slogan the Morton made up for non-caking salt.

🤯

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Yes. And at the time the slogan was coined, it was transparent to people, but I had to think about it to understand what they meant.

*”that Morton”, ofc, but I like the sinister sound of “the Morton”, which are presumably a race of subterranean Salt People

wait, I thought they used that phrase because it WAS already common (“it never rains but it pours”) and played on it to emphasize the non-caking nature of their salt (due to added maltodextrin)