Socialist: Rich people should pay more tax for better public services. UK Media: This is the dangerous talk of a raving lunatic. Ostracise them! Tory leadership contenders: mAke MoRR wHiTe bAyBEez UK Media: I’m interested, tell me more.

Who reads newspapers though? It's old people, which constituency is interested in that sort of nonsense? Crochety right wing old people, who coincidentally buy the most papers. The dying Daily Express, collapsing sales of the Mail and Telegraph show just how small this cohort is.