I'm sure I'll get used to it. Film loading is weird as well, it looks like an auto wind. Along with the the focus being 'focus by wire' it looks like they are ready for a full AF auto wind model in the same body

Yeah, that clunk is the motor removing the double-frame advance prevention—even that's electronic. The frame advance is the only truly mechanical aspect and it sounds like it was done entirely out of the conviction they needed some mechanical aspect to it for appeal.