Reading old PG Wodehouse letters and one of the remarkable things is just how much success he was able to have simply by writing. I feel like this was more true on the early Internet. Lately I feel, at least in comics, you have to be a professional self-marketer/parasocial-relationship-builder.

On the other hand you get artists like Frida Kalho who succeeded primarily due to her ability to make herself a brand and a character. Frida's tiktok would've been absolutely cursed.

Like, one has always had to network and so on. But I think if I had a graph of how my time has been spent during the last 10 years there'd be a share for social media presence slowly but inexorably creeping up. And if I wanted to make more money, I could creep it up a lot more.

He benefitted from an old-boy network and a universe of magazines, film and theatre craving content. Not that I don't love Wodehouse - I do - but Light Entertainment Writer as an employment class really only existed in a limited context.

sidebar but man PG Wodehouse would have been an absolute gold star poster