3. Most of YouTube doesn’t get many views Odds are, the videos you watch have >1,000 views, but those videos were just 13% of our sample. 4.9% don’t have any views at all. Even more stark is when it comes to comments and likes — 72.6% have no comments and 88.7% have no likes.

4. Not everyone is participating in the “creator economy” Low-effort videos of still photos, homework assignments, inaudible three-second clips of ceremonies, and Zoom meeting recordings — YouTube's vast "dark matter" is more variable and strange than the YouTube we're used to.